Easy Metrics Motion Graphics

Easy Metrics is a workforce analytics platform that helps supply chain and logistics companies optimize labor efficiency and reduce costs. Their tools provide clear, data-driven insights into workforce performance, helping businesses make smarter operational decisions.

For their booth at ProMat, Easy Metrics brought me on to create seamless looping animations for two large display screens. The brief called for high-impact, software-focused motion graphics that would run between live demos and throughout the event, all on a tight turnaround.

The product messaging for the show centered on data visibility and gaining insights from individual data points. To visualize this, using After Effects I created a transition effect with pixels and bytes of data flying in to form the onscreen content.

Each video highlights key features and capabilities while showcasing screens and interface elements from the Easy Metrics software.

I kept close communication with the Creative Director to maintain brand fidelity and ensure cohesion with the rest of the trade show graphics, while also collaborating with the Marketing Director and broader team to keep messaging aligned and business goals front and center.

I kept close communication with the Creative Director to maintain brand fidelity and ensure cohesion with the rest of the trade show graphics, while also collaborating with the Marketing Director and broader team to keep messaging aligned and business goals front and center.

 The final animations helped Easy Metrics stand out on the floor, draw in attendees, and reinforce their product message with clarity and style.