About:

Hey there! I’m Leon.

I'm a graphic designer and creative director with over 20 years of experience, and I've seen it all — when I started in design I took a craft knife and a pencil case to work. Now I wrangle AI into doing the work first year design interns.

I specialize in concept creation, engaging visuals, and AI-boosted creation. My approach centers around design thinking, problem-solving, and captivating graphics ensuring every project is both beautiful and functional.

Skills that scale.

No matter if you’re global brand looking for a design lead to execute a new campaign, or a solo entrepreneur with an idea that you just have to make a reality, I have the experience to make it happen.

I’m from Sydney, Chicago is home, but on the road is where I live.

IF you can find me, you’ll find me living the mobile life. I live and work in my Airstream, traveling across the US, and working remotely from some of the most inspiring locations. I love hiking remote trails, paddle boarding on secluded lakes, and searching for the best tacos in the USA.

Let's collaborate and create something amazing—whether it's a standout design or swapping adventure stories.

Other Projects:

leon-fry.com Blog

Daily AI art and deep thoughts. As well as occasional articles on design, creative leadership, AI tips, and the impact of generative AI on the design industry.

Third Panel Garfield

Every Some week days I take the day’s Garfield comic by Jim Davis and replace the third panel with my own art and punchline.

The artistic merits of this project are being hotly debated.

PapuTravels

My wife and I post our travels and adventures to this Instagram.

Dribbble

Not strictly a “project” but here you can see some of my work and art that was too fun or to small to make it onto my portfolio.