Impact Alchemy: Branding

Impact Alchemy needed a brand that was approachable but powerful and striking. This was achieved through careful selection of colors, patterns, and engaging illustrations and graphics.

See the website I designed and built for Impact Alchemy here

The colors have cool green to blue tones without being sterile. Combining them with the orange accents adds warmth and contrast when needed, making an highly flexible palette.

To create Impact Alchemy’s suite of patterns I extensively researched pattern making traditions from around the world Including African, Scandinavian, and Arabic art cultures. I tried to learn from many cultures and create a truly global style that reflects many people and highlights Impact Alchemy’s global mission.

Having such a flexible palette enabled me to create a wide variety of illustrations, graphics, and animations for Impact Alchemy, while keeping the strong look and feel in tact.